Jia Guo
Skills
- Quantitative & Qualitative Research: Surveys, Interviews, Contextual Inquiry, User Profiles, Task Analysis, Heuristic Evaluation, Usability Testing, Eye Tracking, Ethnographic Research
- Statistical Analysis : Statistical Graphics, T-Test, ANOVA, Multivariate Statistics, Logistic/Multiple Regression Analysis, Factor Analysis (using GAWK, SPSS, SAS, & EXCEL)
- Interface / Interaction Design & Prototyping: Visio, Dreamweaver, HTML/PHP/CSS
Experience
User Experience Engineer Intern, Oracle Corporation, 01/2012-present
- Moderated usability sessions on a mobile application design tool which helps users create proven mobile application designs; analyzed data on users' task performance, expectations of the tool, and satisfaction ratings; interpreted and presented findings to stakeholders; worked with the designer on incorporating the feedback and learning to further improve the design
- Designed and conducted usability research on enterprise software applications on both desktop & mobile devices; analyzed survey/test data to identify users' perceptions of the products and specific usability issues; prioritized design solutions based on the severity of usability issues, business requirements, and technical feasibility; created finding presentations and wrote final reports
- Developed user profiles based on the analysis of users' goals, responsibilities, tasks, and product usage patterns; discussed with stakeholders from business strategy and product management teams to improve the user profiles which can drive design and help target the right user group
- Used Visio and Dreamweaver to update software design pattern wireframes and internal design guidelines website (designers and product managers often refer to this website when designing products)
- Designed a unique dual-eye-tracking system to understand parent-child shared book reading interactions; utilized multiple methods (interviews, surveys, reading diaries, and eye tracking studies) to gather evidence and answer research questions; transformed the assessment results into recommendations for using advanced technologies to facilitate people's communication and collaboration (paper presented at 2011 Association for Computing Machinery Conference; see the details
) - Conducted a cross-cultural study to investigate the differences of reading styles between American and Chinese children (findings and recommendations on multimedia book design and adult reading strategy trainings were presented at 2008 Society for the Scientific Study of Reading Conference; see the details )
- Used interviews and eye-gaze measurements to examine how language and culture shape children's social understanding (e.g., how children understand other people's intentions; see the details )
- Performed heuristic evaluation for a voice-recognition enhanced CAD interface which allowed users to utilize voice commands and mouse pointing strategies for design tasks; conducted usability testing and survey to measure users' task performance and subjective satisfaction when interacting with the new interface; discovered functional requirements and usability issues with the design; provided detailed design recommendations such as enlarging the bank of voice commands and improving the voice recognition accuracy (paper presented at the 5th Asia Pacific Conference on Computer Human Interaction; see the details )
- Taught statistical software SPSS for senior undergraduates (prepared statistical tutorials and held large training sessions)
- Facilitated and led class discussions for three Psychology courses
- Conducted a series of behavioral and neuroimaging experiments to examine language learning and reading development (research findings were published in Journal of Cognitive Science & Studies of Psychology and Behavior )